Bedjoy — Complete Digital Transformation
The complete story of how 911 Digital transformed Bedjoy from a local Alexandria bedding startup into one of Egypt's fastest-growing premium e-commerce brands. We delivered every aspect of their digital presence: UI/UX design, an Odoo 18 e-commerce platform, multi-channel digital marketing and media buying across Google, Facebook, Instagram, and TikTok, professional product photography with model shoots, premium packaging and brand identity design, and product catalogues. This end-to-end partnership drove 340% revenue growth in 6 months.
About the Client
Bedjoy is a premium bedding brand based in Alexandria, Egypt, specializing in high-quality mattresses, pillows, toppers, bed sheets, covers, and sleep accessories. They source premium materials exclusively from Europe, hold ISO 9001 certification, and offer a 10-year guarantee on select mattresses. Bedjoy serves customers across Egypt through their e-commerce platform with same-day delivery and free shipping on orders over 3,000 EGP. The brand competes in the growing Egyptian premium home furnishing market with a focus on sleep health and European-grade quality standards.
The Challenge
Bedjoy started with a great product but zero digital infrastructure. No e-commerce platform, no brand identity, no marketing presence, no professional content, and no system to manage operations. All orders came through phone calls and WhatsApp. Inventory was tracked on Excel. Packaging was generic. They were losing 70% of potential customers to a clunky website with no online purchasing capability. They needed a complete digital transformation — not just one piece, but every piece working together.
Our Solution
We became Bedjoy's complete digital partner, delivering 5 interconnected services: 1) UI/UX Design — Premium e-commerce design in Figma with trust-building elements and mobile-first checkout. 2) Odoo 18 E-Commerce — Full platform handling storefront, inventory, orders, accounting, and CRM. 3) Digital Marketing — Multi-channel campaigns across Google Ads, Facebook, Instagram, and TikTok with 5.2x ROAS. 4) Content Creation — Studio product photography, model lifestyle shoots, and video production for all platforms. 5) Branding — Premium packaging design, corporate stationery, product catalogues, and brand guidelines. Every component feeds the others — content fuels the ads, ads drive traffic to the Odoo store, the brand identity elevates every touchpoint.
The Results
Revenue grew 340% within 6 months. ROAS of 5.2x across all ad channels. Cart abandonment reduced from 78% to 32%. Monthly website traffic grew from 500 to 35,000+ visits. Zero overselling incidents since Odoo launch. B2B showroom partnerships grew 4x. TikTok videos average 150K+ views. Brand awareness reached 45% aided recall in target markets. Customer acquisition cost reduced 40%. Equipment damage reduced 15% through better packaging. Bedjoy is now one of Egypt's recognized premium bedding e-commerce brands.
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