Archplan Developments — Website Development Project Details
Following our UI/UX design, we developed a high-performance website for Archplan Developments — transforming the Figma designs into a blazing-fast, SEO-optimized digital platform. The site showcases 40 years of architectural and urban planning excellence, from the award-winning Adly Mansour Station to landmark developments in Egypt's New Administrative Capital. Built to serve as Archplan's primary digital gateway for investors, partners, and property buyers across 5 countries. Delivered in partnership with Solid Edge Solutions.
About the Client
Archplan Developments is one of Egypt's most prominent real estate developers and urban planners, founded in 1985 by Prof. Dr. Ahmed Ayman Ashour. With nearly 1,000 completed projects across 40 years, Archplan designed the Adly Mansour Station (best worldwide station 2022), was among the 5 companies that planned the New Administrative Capital, and built Il Cuore Verde — the first urban forest building in the Middle East. They operate across Egypt, England, Oman, UAE, and Morocco with over 500 employees.
Technologies Used
The Challenge
The development challenge was translating an ambitious design into a high-performance website that could handle rich media content — high-resolution architectural photography, interactive project galleries, and smooth animations — without sacrificing page speed. The site needed to support full bilingual functionality (English and Arabic with RTL), be optimized for SEO to capture organic real estate search traffic, and provide a seamless experience for visitors from Archplan's 5 countries of operation.
Our Solution
We developed the website using modern web technologies with server-side rendering for optimal performance and SEO. Key technical achievements include optimized image pipeline with lazy loading, WebP conversion, and responsive sizing for architectural photography, smooth scroll-triggered animations matching the design vision without impacting Core Web Vitals, full RTL/LTR support with automatic layout mirroring for Arabic content, structured data markup (JSON-LD) for real estate projects boosting search visibility, interactive project filtering and gallery systems with smooth transitions, contact and inquiry forms with CRM integration for lead tracking, and performance optimization achieving sub-2-second load times despite rich media content.
The Results
The website achieved a 94+ Lighthouse performance score despite heavy imagery.
Page load times under 2 seconds across all markets.
Organic search traffic grew 320% within the first 3 months, with the site ranking on the first page for key Egyptian real estate development terms.
The bilingual implementation maintains visual parity between English and Arabic versions.
Lead generation through the website increased 4x compared to the previous site, with international inquiries from the UK, UAE, and Oman growing significantly.
Meticulous Market Analysis
Web Performance & Real Estate
A 1-second delay in page load time results in a 7% drop in real estate lead conversions. Sites scoring 90+ on Lighthouse convert 2.5x more property inquiries than slow-loading competitors.
New Administrative Capital Opportunity
Egypt's New Administrative Capital is a $58B megaproject driving unprecedented demand for premium real estate digital marketing. Developers with strong online presence capture 70% more qualified buyer leads.
Key Features
High-Performance Architecture
Server-side rendered application achieving 94+ Lighthouse scores and sub-2-second load times — even with rich architectural photography and interactive galleries.
Interactive Project Showcases
Dynamic project pages with filterable galleries, smooth scroll animations, and immersive full-screen imagery — bringing architectural projects to life on screen.
Full Bilingual RTL/LTR Support
Pixel-perfect implementation of both English (LTR) and Arabic (RTL) layouts with automatic mirroring, consistent typography, and culturally appropriate content.
SEO & Lead Generation
Structured data markup for real estate listings, optimized meta tags, and integrated inquiry forms with CRM — driving 320% organic traffic growth and 4x lead increase.
Client Feedback
Eng. Karim Ashour
Marketing Director, Archplan Developments
The website loads incredibly fast despite all the high-resolution imagery. International inquiries from the UK and UAE have grown significantly since launch. The Arabic version is flawless — you can't tell it's the same site mirrored, it feels native. This is exactly the digital presence a company with our history deserves.
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