Bedjoy — Brand Identity & Packaging Design Project Details
We manage Bedjoy's complete brand identity — from packaging design and product labels to corporate stationery, product catalogues, and brand guidelines. Every touchpoint is designed to communicate premium European quality and reinforce Bedjoy's position as Egypt's leading bedding brand.
About the Client
Bedjoy is a premium bedding brand based in Alexandria, Egypt, specializing in high-quality mattresses, pillows, toppers, bed sheets, covers, and sleep accessories. They source premium materials exclusively from Europe, hold ISO 9001 certification, and offer a 10-year guarantee on select mattresses. Bedjoy serves customers across Egypt through their e-commerce platform with same-day delivery and free shipping on orders over 3,000 EGP. The brand competes in the growing Egyptian premium home furnishing market with a focus on sleep health and European-grade quality standards.
Technologies Used
The Challenge
Bedjoy's packaging and brand materials were inconsistent and didn't reflect their premium positioning. Product packaging looked generic, making it hard to differentiate on retail shelves and during unboxing. They had no product catalogue for B2B showroom partnerships, no standardized stationery, and their brand lacked the cohesive visual identity needed to justify premium pricing. The brand needed to look and feel as premium as their European-sourced materials.
Our Solution
We developed a comprehensive brand identity system covering every physical touchpoint. Packaging design: Premium boxes and wrapping for mattresses, pillows, and accessories with embossed logo, material certifications, and care instructions in EN/AR. Product labels and tags with ISO 9001 badge, European materials seal, and 10-year guarantee. Corporate stationery suite — business cards, letterheads, envelopes, invoices, and delivery notes. Product catalogue: A premium printed and digital catalogue for B2B showroom partners showcasing the full product range with specs and lifestyle photography. Brand guidelines document ensuring consistency across all internal and external communications.
The Results
The premium packaging elevated the unboxing experience, generating organic social media shares and user-generated content.
B2B showroom partnerships grew 4x with the professional product catalogue.
Brand recognition improved significantly — consistent visual identity across all touchpoints reinforced the premium positioning.
Return rates decreased 15% due to clearer product information on packaging.
Meticulous Market Analysis
Packaging as Marketing
72% of consumers say packaging design influences their purchase decision. Premium unboxing experiences generate 40% more organic social shares — turning every delivery into free marketing.
Brand Consistency Impact
Consistent brand presentation across all touchpoints increases revenue by 23% on average. Companies with professional brand guidelines report 3.5x higher brand recall.
Key Features
Premium Packaging Design
Custom packaging for mattresses, pillows, and accessories with embossed branding, European certification marks, bilingual care instructions, and premium unboxing experience.
Corporate Stationery Suite
Complete stationery set — business cards, letterheads, envelopes, invoices, delivery notes, and email signatures — all reflecting the premium brand identity.
Product Catalogue
Premium printed and digital product catalogue for B2B showroom partnerships — featuring full product range, technical specifications, and lifestyle photography.
Brand Guidelines Document
Comprehensive brand book covering logo usage, color palette, typography, photography style, tone of voice, and application rules ensuring consistency across all touchpoints.
Client Feedback
Sarah El-Naggar
Founder & CEO, Bedjoy
The packaging transformation was incredible. Customers now share unboxing videos on social media — free marketing we never had before. The catalogue opened doors to showroom partnerships we couldn't access without a professional sales tool.
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