Bedjoy — Digital Marketing & Media Buying Project Details
We manage Bedjoy's entire digital marketing operation — from strategic media buying across Google Ads, Facebook, Instagram, and TikTok to content creation and campaign optimization. Our multi-channel approach transformed Bedjoy from a local Alexandria brand into a recognized premium bedding name across Egypt, driving consistent revenue growth through data-driven advertising.
About the Client
Bedjoy is a premium bedding brand based in Alexandria, Egypt, specializing in high-quality mattresses, pillows, toppers, bed sheets, covers, and sleep accessories. They source premium materials exclusively from Europe, hold ISO 9001 certification, and offer a 10-year guarantee on select mattresses. Bedjoy serves customers across Egypt through their e-commerce platform with same-day delivery and free shipping on orders over 3,000 EGP. The brand competes in the growing Egyptian premium home furnishing market with a focus on sleep health and European-grade quality standards.
Technologies Used
The Challenge
Bedjoy had zero digital marketing presence — no ads, no social strategy, no analytics. All sales came through word of mouth and local Alexandria customers. They needed to build brand awareness nationally while maintaining a strong ROAS on a growing but limited budget. The premium bedding category is challenging to market online — customers need education about material quality, sleep health benefits, and why premium pricing is justified over cheaper alternatives.
Our Solution
We launched and manage integrated campaigns across 4 major platforms. Google Ads: Search campaigns targeting high-intent keywords like "premium mattress Egypt," "memory foam mattress," and "buy pillows online," plus Shopping ads with product feeds. Facebook & Instagram: Awareness and conversion campaigns with lifestyle imagery, customer testimonials, product demos, and retargeting sequences for cart abandoners. TikTok: Short-form video content showcasing product quality, unboxing experiences, and sleep tips — capturing the younger demographic. Cross-Platform: Unified tracking with Meta Pixel, TikTok Pixel, and Google Tag Manager for attribution modeling and budget optimization across channels.
The Results
Overall ROAS of 5.2x across all channels.
Online revenue grew 340% within 6 months.
Brand awareness in target demographics increased from near-zero to 45% aided recall in Cairo and Alexandria.
Customer acquisition cost reduced 40% through continuous optimization.
TikTok became the highest-performing channel for new customer acquisition among 25-35 year olds.
Retargeting campaigns recovered 28% of abandoned carts.
Monthly website traffic grew from 500 to 35,000+ visits.
Meticulous Market Analysis
Multi-Channel Advertising ROI
Brands running coordinated campaigns across 3+ platforms see 35% higher ROAS than single-platform advertisers. Cross-platform retargeting increases conversion rates by 70%.
TikTok Commerce Growth
TikTok ad spending in MENA grew 85% in 2025. Home and lifestyle brands on TikTok see 3x higher engagement rates and 40% lower CPA compared to traditional social platforms.
Key Features
Multi-Platform Media Buying
Strategic ad campaigns across Google, Facebook, Instagram, and TikTok with unified budget optimization and cross-platform attribution for maximum ROAS.
Conversion-Driven Creative
Data-informed ad creatives — lifestyle imagery, product demos, testimonials, and unboxing videos — continuously tested and optimized for each platform's audience.
Smart Retargeting Sequences
Multi-touch retargeting recovering 28% of abandoned carts through personalized follow-ups across email, Facebook, and Instagram — based on browsing behavior and cart value.
Analytics & Attribution
Full-funnel tracking with Google Tag Manager, Meta Pixel, and TikTok Pixel — providing clear attribution modeling and enabling data-driven budget allocation decisions.
Client Feedback
Sarah El-Naggar
Founder & CEO, Bedjoy
We went from zero online presence to 35,000+ monthly visitors with a 5.2x ROAS. The TikTok strategy was a game-changer — it brought us an entirely new customer segment. 911 Digital doesn't just run ads, they build a growth engine.
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