Bedjoy — E-Commerce Web Design Project Details
We designed a premium e-commerce experience for Bedjoy — Alexandria's leading bedding brand. The UI/UX design transforms online mattress and pillow shopping into an immersive, trust-building journey. Every design decision was guided by sleep product buyer psychology: from the warm, calming color palette to the product comparison tools and trust signals like ISO certification badges and the 10-year guarantee.
About the Client
Bedjoy is a premium bedding brand based in Alexandria, Egypt, specializing in high-quality mattresses, pillows, toppers, bed sheets, covers, and sleep accessories. They source premium materials exclusively from Europe, hold ISO 9001 certification, and offer a 10-year guarantee on select mattresses. Bedjoy serves customers across Egypt through their e-commerce platform with same-day delivery and free shipping on orders over 3,000 EGP. The brand competes in the growing Egyptian premium home furnishing market with a focus on sleep health and European-grade quality standards.
Technologies Used
The Challenge
Selling premium mattresses online is inherently challenging — customers can't touch or test the product. Bedjoy needed a design that could communicate material quality, European sourcing standards, and sleep comfort through a screen. The design had to build enough trust to justify premium pricing in a market dominated by in-store shopping. Product photography needed to be showcased beautifully while maintaining fast load times across mobile devices, where 78% of their target audience browses.
Our Solution
We designed a warm, premium e-commerce experience in Figma with a calming color palette inspired by sleep and comfort. Key design features include immersive product pages with zoom-capable imagery, material closeups, and comfort rating visualizations, smart product comparison tools letting shoppers compare mattresses by firmness, material, and price, trust-building elements prominently placed — ISO 9001 badge, 10-year guarantee seal, European materials certification, and real customer reviews, streamlined mobile-first checkout designed to minimize cart abandonment, category-driven navigation for mattresses, pillows, toppers, bed sheets, covers, and accessories, and a bilingual (EN/AR) design system with RTL support.
The Results
The design was approved with enthusiastic feedback from the Bedjoy team.
User testing showed a 65% improvement in product page engagement compared to their previous layout.
The trust elements and product comparison tools directly addressed the biggest barrier to online mattress purchasing.
The mobile-first approach ensures 78% of visitors get an optimized experience.
Meticulous Market Analysis
Online Mattress Shopping
The online mattress market is growing at 12% CAGR globally. Trust signals and product visualization are the top 2 conversion drivers — stores with comparison tools see 35% higher AOV.
Mobile Commerce in Egypt
78% of Egyptian e-commerce transactions happen on mobile devices. Brands with mobile-first design report 40% lower cart abandonment rates and 2x higher repeat purchase rates.
Key Features
Immersive Product Pages
Rich product pages with zoomable imagery, material closeups, comfort ratings, and detailed specs — designed to replicate the in-store mattress testing experience digitally.
Smart Product Comparison
Side-by-side comparison tool allowing shoppers to evaluate mattresses by firmness level, material composition, warranty, and price — simplifying the purchase decision.
Trust-First Design Language
Prominently placed ISO 9001 certification, 10-year guarantee seals, European materials badges, and verified customer reviews — overcoming the online mattress trust gap.
Mobile-First Checkout
Streamlined 3-step checkout flow optimized for mobile users, with saved addresses, multiple payment options, and progress indicators to minimize abandonment.
Client Feedback
Sarah El-Naggar
Founder & CEO, Bedjoy
The design immediately felt like our brand — warm, premium, and trustworthy. The product comparison tool was a brilliant addition that we hadn't even thought of. Our customers finally have a shopping experience that matches the quality of our products.
Want Similar Results?
Let's discuss how we can transform your business with the right digital strategy.