Bedjoy — Odoo 18 E-Commerce Platform Project Details
We built Bedjoy's entire e-commerce operation on Odoo 18 — a fully integrated platform handling everything from the public-facing storefront to inventory management, order processing, accounting, and customer service. The Odoo e-commerce module powers bed-joy.com with multi-language support, integrated payment processing, and real-time inventory sync across their Alexandria warehouse.
About the Client
Bedjoy is a premium bedding brand based in Alexandria, Egypt, specializing in high-quality mattresses, pillows, toppers, bed sheets, covers, and sleep accessories. They source premium materials exclusively from Europe, hold ISO 9001 certification, and offer a 10-year guarantee on select mattresses. Bedjoy serves customers across Egypt through their e-commerce platform with same-day delivery and free shipping on orders over 3,000 EGP. The brand competes in the growing Egyptian premium home furnishing market with a focus on sleep health and European-grade quality standards.
Technologies Used
The Challenge
Bedjoy was running a basic website with no e-commerce capability — all orders came through phone calls and WhatsApp. Inventory was tracked manually, leading to overselling and delivery delays. They had no unified system connecting their online presence with warehouse operations, accounting, or customer data. They needed a complete e-commerce platform that could handle their growing product catalog (mattresses, pillows, toppers, bed sheets, covers, accessories), same-day delivery logistics, and multi-language (EN/AR) shopping experience.
Our Solution
We implemented Odoo 18 as a complete e-commerce and business management platform. The solution includes a fully customized Odoo e-commerce storefront (bed-joy.com) with bilingual EN/AR support, product catalog with variants for size, firmness, and material across 6 categories, integrated payment gateways with secure checkout, real-time inventory management synced with warehouse operations, automated order processing with same-day delivery workflow, accounting module with automated invoicing and financial reporting, customer relationship management with order history and support tickets, promotional engine for discount campaigns and coupon codes, and shipping integration with delivery tracking.
The Results
Online revenue grew 340% within 6 months of launch.
Cart abandonment reduced from 78% to 32% through streamlined checkout.
Overselling incidents eliminated entirely with real-time inventory sync.
Order processing time reduced from 2 hours (manual) to 3 minutes (automated).
Same-day delivery fulfillment rate reached 94%.
Customer support resolution time improved 60% with integrated ticketing.
The platform handles 42+ products across 6 categories with seamless bilingual shopping.
Meticulous Market Analysis
E-Commerce Platform Choice
Odoo-based e-commerce stores report 30% lower total cost of ownership compared to standalone platforms, due to integrated inventory, accounting, and CRM eliminating third-party tool costs.
Egyptian E-Commerce Boom
Egypt's e-commerce market reached $9B in 2025 with 32% YoY growth. Home furnishing is among the top 5 online categories, driven by young homeowners seeking premium products online.
Key Features
Full E-Commerce Storefront
Customized Odoo 18 e-commerce powering bed-joy.com with bilingual support, 6 product categories, variant management (size, firmness, material), and secure payment integration.
Real-Time Inventory & Warehouse
Live inventory sync between the online store and Alexandria warehouse — preventing overselling, automating reorder points, and enabling same-day delivery tracking.
Automated Order & Accounting
End-to-end order automation from checkout to delivery, with integrated accounting, automated invoicing, and financial reporting — replacing manual Excel processes.
CRM & Promotional Engine
Customer management with order history, support tickets, and targeted marketing. Built-in promotional engine for discount campaigns, coupons, and seasonal offers (up to 50% off).
Client Feedback
Sarah El-Naggar
Founder & CEO, Bedjoy
Moving to Odoo 18 was the best business decision we made. We went from processing orders manually via WhatsApp to a fully automated system. Revenue grew 340% in 6 months and we haven't had a single overselling incident since. The same-day delivery workflow runs like clockwork.
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