Focus Film Rentals — Custom Odoo ERP Project Details
We built a fully customized Odoo 18 ERP system for Focus Film Rentals that manages their entire film equipment rental operations — from rental lifecycle and per-project equipment pricing to crew scheduling, HR with biometric integration, multi-currency finance, executive dashboards, knowledge base, and custom email templates. This is one of our most comprehensive Odoo implementations, tailored specifically for the film rental industry.
About the Client
Focus Film Rentals is Cairo's premier camera and film equipment rental house, managing hundreds of high-value items including cameras, lenses, lighting, and grip equipment from brands like ARRI, Angénieux, CineAlta, and Phantom. They serve productions of all sizes, from indie films to international blockbusters, and needed an operations system that could handle the complexity of film rental logistics.
Technologies Used
The Challenge
Focus Film was running their entire operation on Excel spreadsheets and manual processes. Equipment tracking was unreliable — double-bookings happened regularly, maintenance schedules were missed, and they had no visibility into equipment utilization rates. Per-project pricing was calculated manually for every quote. Crew scheduling was done through WhatsApp, leading to constant conflicts. Financial records were fragmented across multiple spreadsheets with no consolidated reporting. HR processes including attendance tracking were entirely paper-based. There was no standardized knowledge base for equipment handling, leading to preventable damage.
Our Solution
We implemented a comprehensive Odoo 18 ERP with deeply customized modules: Rental Management with full equipment catalog, per-project dynamic pricing, availability calendars, and automated booking workflows. Equipment & Crew Calendar providing visual scheduling across all active productions. Finance module with multi-currency support (USD, EUR, GBP, EGP, SAR, AED, JPY), automated invoicing, and revenue analytics. HR & Payroll with biometric attendance device integration, leave management, and crew certifications tracking. Executive Dashboard with real-time KPIs — utilization rates, revenue per equipment category, crew productivity, and financial health. Custom Access Controls with role-based permissions ensuring each team member sees only relevant data. Knowledge Base with equipment handling SOPs, maintenance procedures, and safety guidelines. Custom Odoo Email Templates for booking confirmations, invoices, reminders, and client communications.
The Results
Equipment utilization increased from 45% to 82%, generating significantly higher revenue from existing inventory.
Double-bookings eliminated entirely — zero scheduling conflicts since launch.
Administrative overhead reduced by 70% through automated workflows.
Financial reporting that previously took days of Excel work now happens in real-time with multi-currency accuracy.
Maintenance compliance improved to 100% with automated scheduling.
The knowledge base reduced equipment damage incidents by 55%.
Staff attendance tracking became seamless with biometric integration, saving 15 hours per week in HR processing.
Meticulous Market Analysis
Film Rental ERP Adoption
Only 12% of film equipment rental companies in the MENA region use integrated ERP systems. Those that do report 40% higher equipment utilization and 60% faster booking turnaround.
Operational Efficiency in Rentals
Equipment rental companies switching from spreadsheets to ERP systems reduce administrative costs by 65% and increase revenue per asset by 30% through better utilization tracking.
Key Features
Rental Lifecycle & Per-Project Pricing
Complete rental management with equipment catalog, dynamic per-project pricing engine, availability calendars, automated booking confirmations, and maintenance scheduling.
Equipment & Crew Calendar
Visual calendar showing real-time equipment availability and crew assignments across all active productions — preventing conflicts and enabling optimal resource allocation.
Executive Dashboard & Finance
Real-time executive dashboard with utilization rates, revenue analytics, and financial KPIs. Multi-currency support (7 currencies) with automated invoicing and reconciliation.
HR, Biometric & Access Control
Full HR and payroll module with biometric attendance integration, custom role-based access ensuring data security, and crew certifications tracking.
Knowledge Base & Email Templates
Comprehensive knowledge base with equipment handling SOPs, maintenance procedures, and safety guidelines. Custom Odoo email templates for all client-facing communications.
Client Feedback
Mohamed Samir
Founder & CEO, Focus Film Rentals
We went from Excel chaos to a system that runs our entire business. The ERP handles everything — equipment pricing per project, crew schedules, finances in 7 currencies, HR with biometric attendance. 911 Digital built a system that thinks like a film rental company. Double-bookings are gone, our equipment utilization nearly doubled, and I have a real-time dashboard that tells me exactly how the business is performing.
Want Similar Results?
Let's discuss how we can transform your business with the right digital strategy.