Focus Film Rentals — Mobile App Project Details
We developed a cross-platform React Native mobile app for Focus Film Rentals, empowering their crew and managers to manage equipment, schedules, and on-set operations from anywhere. The app connects directly to their Odoo 18 ERP backend, providing real-time data access for the fast-paced film production environment where decisions happen on-set, not at a desk.
About the Client
Focus Film Rentals is Cairo's premier camera and film equipment rental house, serving professional filmmakers and content creators across the MENA region. Their team operates across multiple production locations simultaneously, requiring mobile-first tools for equipment and crew coordination.
Technologies Used
The Challenge
Film sets are fast-paced and unpredictable. Crew members needed to check equipment availability, confirm schedules, and report issues instantly — but the only option was calling the office or checking WhatsApp groups. Managers couldn't monitor multiple active productions without physically being present. Equipment returns and condition reports were handled on paper, leading to delayed processing and disputes. The team needed a mobile tool that works as fast as they do.
Our Solution
We built a React Native app (iOS & Android) integrated with their Odoo 18 ERP. The app features real-time equipment availability checking with instant reservation capability, crew schedule views with push notifications for assignment changes, equipment checkout and return workflows with photo-based condition reporting, production dashboard showing all active shoots with their assigned equipment and crew, barcode scanning for fast equipment check-in/check-out, and offline mode for on-set use in areas with poor connectivity.
The Results
On-set setup time reduced by 40% through advance equipment preparation and digital checklists.
Equipment return processing went from 45 minutes to 5 minutes with photo-based condition reporting.
Crew scheduling conflicts dropped to zero with real-time notifications.
Manager productivity increased 60% as they could monitor all productions remotely.
The app achieved 98% daily active usage among the team within the first month.
Meticulous Market Analysis
Mobile-First Operations
Film production teams spend 90% of their time on-set, not at desks. Mobile tools for equipment and crew management reduce coordination overhead by 50% in field-heavy industries.
Equipment Tracking ROI
Rental companies using mobile equipment tracking apps report 35% reduction in equipment damage and 25% faster turnaround times between rentals.
Key Features
Real-Time Equipment Availability
Browse and reserve equipment directly from the app with live availability data synced from the Odoo ERP — no more calling the office to check stock.
Crew Schedule & Notifications
Visual crew calendar with push notifications for schedule changes, new assignments, and production updates — keeping everyone synchronized across locations.
Equipment Check-In/Out with Photos
Barcode scanning for fast equipment processing, with mandatory photo condition reports on checkout and return — eliminating damage disputes.
Multi-Production Dashboard
Managers can monitor all active productions, their assigned equipment and crew, and status updates from a single dashboard — without leaving their current location.
Client Feedback
Ahmed Tarek
Operations Manager, Focus Film Rentals
The app changed how we operate on set. I can see what equipment is available, who's assigned where, and manage returns — all from my phone. The photo condition reports alone saved us countless disputes. Our whole team adopted it immediately.
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