Focus Film Rentals — Website Development Project Details
We built a premium, conversion-focused website for Focus Film Rentals — Cairo's leading camera and film equipment rental house. The site showcases their extensive equipment catalog featuring brands like ARRI, Angénieux, CineAlta, and Phantom, along with pre-configured shooting kits, production consultation services, and scene-specific gear recommendations. Designed to reflect their motto "Where Creativity Meets Professionalism," the website turns visitors into rental inquiries.
About the Client
Focus Film Rentals is a premium camera and film equipment rental company based in Cairo, Egypt, serving professional filmmakers, photographers, and content creators across the MENA region. With an extensive inventory featuring industry-leading brands like ARRI, Angénieux, Astera, CineAlta, Phantom, Cooke, and Dedolight, they offer equipment rentals, pre-configured shooting kits, custom equipment builds, pre-production support, production consultation, and scene-specific gear recommendations. They position themselves as true production partners — not just a rental provider.
Technologies Used
The Challenge
Focus Film Rentals had no digital presence to match their premium positioning. Potential clients had no way to browse their extensive equipment catalog online, and all inquiries came through phone calls and WhatsApp messages. They were losing leads to competitors with professional websites, especially international productions scouting Egyptian rental houses. They needed a website that would showcase their inventory, communicate their premium brand positioning, and convert visitors into qualified rental inquiries.
Our Solution
We designed and developed a sleek, brand-aligned website that serves as Focus Film's digital storefront. The site features a comprehensive equipment catalog organized by category with high-quality imagery, pre-configured shooting kits for common production scenarios (interviews, handheld, car rigs, high-speed filming), detailed service pages covering production consultation and pre-production support, and an integrated inquiry system that captures project details for fast quoting. The design reflects the cinematic quality of their brand with dark themes, smooth animations, and a layout that lets the equipment speak for itself.
The Results
Client inquiry-to-booking conversion improved 3x compared to the phone/WhatsApp-only era.
International production inquiries increased by 180% within the first quarter.
Average time from inquiry to confirmed booking reduced from 3 days to 6 hours.
The website became Focus Film's primary lead generation channel, with 65% of new clients discovering them through the site.
SEO optimization brought organic traffic growth of 250% within 4 months.
Meticulous Market Analysis
Digital Discovery in Film Production
78% of production managers research equipment rental houses online before making contact. Companies with professional, catalog-rich websites capture 3x more international project leads.
Egypt as a Production Hub
Egypt attracts over 200 international productions annually, with production spending growing 25% year-over-year. A strong online presence is essential for rental houses to capture this growing market.
Key Features
Interactive Equipment Catalog
Browsable, filterable equipment catalog organized by category — cameras, lenses, lighting, grip, and accessories — with detailed specs and high-resolution imagery.
Pre-Configured Kit Showcases
Dedicated pages for ready-to-shoot kits tailored to production scenarios — interview setups, handheld rigs, car mounts, and high-speed filming packages.
Smart Inquiry System
Integrated project inquiry forms capturing shoot dates, equipment needs, and budget — feeding directly into the operations team for fast, accurate quoting.
Cinematic Brand Experience
Dark-themed design with smooth animations, parallax scrolling, and full-bleed imagery that mirrors the cinematic quality Focus Film delivers to their clients.
Client Feedback
Mohamed Samir
Founder & CEO, Focus Film Rentals
The website 911 Digital built for us is exactly what we envisioned — cinematic, professional, and it actually brings in business. International productions now find us online and the inquiry system makes quoting effortless. It's our best sales tool.
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