Nexa Project Details
Welcome to 911, where your success story begins. Our collaboration with Nexa goes beyond the ordinary — it’s a strategic journey that includes branding evolution, detailed market analysis, thorough vendor research, and seamless e-commerce management.
About the Client
Nexa is a Cairo-based Saas startup next-generation project management tools for creative agencies. they needed a digital identity that would position as innovative yet trustworthy in a crowded market.
Technologies Used
The Challenge
Nexa had a functional MVP but zero brand recognition. Their product interface lacked visual consistency, the marketing website was a generic template, and they had no design system to maintain consistency as they scaled their development team.
Our Solution
We crafted a complete brand identity from scratch — logo, color system, typography, iconography, and motion guidelines. Built a custom Next.js marketing website with interactive product demos, and delivered a comprehensive Figma design system with 200+ components for their product team.
The Results
Brand awareness increased 450% in target market within 3 months of launch.
Product team velocity increased 35% with the new design system.
Website conversion rate of 4.8% (industry average: 2.1%).
Successfully closed seed funding round partially attributed to professional brand presence.
Strategic Branding Evolution
Discovery & Research
Conducted in-depth market research and competitor analysis to identify Nexa's unique positioning in the crowded SaaS project management space.
Visual Identity Creation
Designed a modern, tech-forward logo and visual language that conveys innovation, reliability, and simplicity — core values of the Nexa platform.
Digital Presence Launch
Launched the brand across digital channels with a compelling website, social media templates, and marketing collateral that drove immediate engagement.
Meticulous Market Analysis
SaaS Market Growth
The MENA SaaS market is projected to reach $4.5B by 2027, with project management tools being one of the fastest-growing segments at 18% CAGR.
Competitive Advantage
Nexa differentiates through Arabic-first design and region-specific workflows, addressing the underserved Arabic-speaking professional market.
Key Features
Complete Brand Identity System
Designed a cohesive brand identity including logo, color palette, typography, and comprehensive design guidelines for consistent brand expression.
Responsive Design System
Built a scalable Figma design system with reusable components, ensuring pixel-perfect consistency across all platforms and screen sizes.
Modern Web Application
Developed a high-performance Next.js application with server-side rendering, optimized for speed, SEO, and seamless user experience.
Interactive Product Demos
Created engaging interactive demos and animations that showcase Nexa's project management capabilities, driving user engagement and conversion.
Client Feedback
Ahmed Mansour
CEO & Co-Founder, Nexa
911 Digital completely transformed our brand presence. From zero recognition to becoming a talked-about product in just 3 months — their team understood our vision from day one and executed flawlessly. The brand identity they created perfectly captures our innovative spirit.
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