Web Development
Nexa is a Cairo-based SaaS startup building next-generation project management tools for creative agencies. They needed a digital identity that would position them as innovative yet trustworthy in a crowded market.
Nexa had a functional MVP but zero brand recognition. Their product interface lacked visual consistency, the marketing website was a generic template, and they had no design system to maintain consistency as they scaled their development team.
We crafted a complete brand identity from scratch — logo, color system, typography, iconography, and motion guidelines. Built a custom Next.js marketing website with interactive product demos, and delivered a comprehensive Figma design system with 200+ components for their product team.
Brand awareness increased 450% in target market within 3 months of launch.
Product team velocity increased 35% with the new design system.
Website conversion rate of 4.8% (industry average: 2.1%).
Successfully closed seed funding round partially attributed to professional brand presence.
Let's discuss how we can transform your business with the right digital strategy.