Nexa is a Cairo-based Saas startup next-generation project management tools for creative agencies. they needed a digital identity that would position as innovative yet trustworthy in a crowded market.
Nexa had a functional MVP but zero brand recognition. Their product interface lacked visual consistency, the marketing website was a generic template, and they had no design system to maintain consistency as they scaled their development team.
We crafted a complete brand identity from scratch — logo, color system, typography, iconography, and motion guidelines. Built a custom Next.js marketing website with interactive product demos, and delivered a comprehensive Figma design system with 200+ components for their product team.
Brand awareness increased 450% in target market within 3 months of launch.
Product team velocity increased 35% with the new design system.
Website conversion rate of 4.8% (industry average: 2.1%).
Successfully closed seed funding round partially attributed to professional brand presence.
Conducted in-depth market research and competitor analysis to identify Nexa's unique positioning in the crowded SaaS project management space.
Designed a modern, tech-forward logo and visual language that conveys innovation, reliability, and simplicity — core values of the Nexa platform.
Launched the brand across digital channels with a compelling website, social media templates, and marketing collateral that drove immediate engagement.
The MENA SaaS market is projected to reach $4.5B by 2027, with project management tools being one of the fastest-growing segments at 18% CAGR.
Nexa differentiates through Arabic-first design and region-specific workflows, addressing the underserved Arabic-speaking professional market.
Designed a cohesive brand identity including logo, color palette, typography, and comprehensive design guidelines for consistent brand expression.
Built a scalable Figma design system with reusable components, ensuring pixel-perfect consistency across all platforms and screen sizes.
Developed a high-performance Next.js application with server-side rendering, optimized for speed, SEO, and seamless user experience.
Created engaging interactive demos and animations that showcase Nexa's project management capabilities, driving user engagement and conversion.
911 Digital completely transformed our brand presence. From zero recognition to becoming a talked-about product in just 3 months — their team understood our vision from day one and executed flawlessly. The brand identity they created perfectly captures our innovative spirit.
Let's discuss how we can transform your business with the right digital strategy.