Web Development
Styles Egypt is a leading fashion e-commerce platform curating 300+ local and international brands. They cater to the Egyptian market with a focus on trendy, affordable fashion for women aged 18-35.
Despite strong brand partnerships, their app had a 2-star rating due to confusing navigation, slow checkout, and poor search functionality. Cart abandonment was at 82% and the average session lasted only 1.8 minutes.
Conducted comprehensive UX research with 500+ user interviews and heatmap analysis. Redesigned the entire app experience with simplified navigation, visual search, personalized recommendations, and a 2-tap checkout. Created a complete design system for consistency.
App rating improved from 2.0 to 4.6 stars.
Cart abandonment dropped from 82% to 31%.
Average session duration increased to 7.2 minutes.
Monthly active users grew 180% within 4 months of redesign launch.
Let's discuss how we can transform your business with the right digital strategy.