Styles Egypt — UI/UX Design for Digital Experience Project Details
we understand that great digital products start with intuitive and visually appealing design. For Styles Egypt, we delivered a complete UI/UX design solution tailored to their brand and audience. Our work focused on creating user-centric interfaces that balance form and function — ensuring smooth navigation, clear content structure, and engaging visuals across web and mobile platforms. This project illustrates our commitment to creating seamless and meaningful digital experiences.
About the Client
Styles Egypt is a leading fashion e-commerce platform curating 300+ local and international brands. They cater to the Egyptian market with a focus on trendy, affordable fashion for women aged 18-35.
Technologies Used
The Challenge
Despite strong brand partnerships, their app had a 2-star rating due to confusing navigation, slow checkout, and poor search functionality. Cart abandonment was at 82% and the average session lasted only 1.8 minutes.
Our Solution
Conducted comprehensive UX research with 500+ user interviews and heatmap analysis. Redesigned the entire app experience with simplified navigation, visual search, personalized recommendations, and a 2-tap checkout. Created a complete design system for consistency.
The Results
App rating improved from 2.0 to 4.6 stars.
Cart abandonment dropped from 82% to 31%.
Average session duration increased to 7.2 minutes.
Monthly active users grew 180% within 4 months of redesign launch.
Meticulous Market Analysis
Fashion E-Commerce in Egypt
Fashion is the #1 e-commerce category in Egypt at 35% of all online purchases. Mobile-first design is critical as 85% of fashion shoppers browse on phones.
UX as Competitive Advantage
Studies show every $1 invested in UX returns $100 in revenue. Apps rated above 4.5 stars see 3x more downloads than those below 3 stars.
Key Features
Complete UX Overhaul
Conducted 500+ user interviews and heatmap analysis to redesign every user flow — from product discovery to checkout, reducing friction at each step.
AI Visual Search
Integrated camera-based visual search allowing users to snap a photo of any outfit and find similar items in the catalog instantly.
Personalized Style Feed
Algorithm-driven personalized feed showing outfit combinations and style suggestions based on user preferences, purchase history, and trending items.
Seamless Checkout Experience
Redesigned checkout to 3 taps — with saved addresses, one-click reorder, and multiple payment options. Cart abandonment dropped from 82% to 34%.
Client Feedback
Nadia Mostafa
Head of Digital, Styles Egypt
Our app went from a 2-star to a 4.6-star rating after 911 Digital's redesign. They didn't just make it pretty — they fundamentally rethought how our customers shop. The AI visual search feature alone increased conversions by 28%. They truly understand fashion e-commerce.
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