Waves Trade — Brand Identity Design Project Details

we believe branding is more than just visuals — it's the foundation of how a business is perceived. For Waves Trade, we developed a complete brand identity that captures the essence of their mission and values. This included logo creation, color palette design, typography selection, and messaging strategy. The result is a cohesive, professional image that strengthens brand recognition and builds trust with their target audience.

Brand IdentityImport/ExportCorporate WebsiteBilingual Design

About the Client

Waves Trade — Brand Identity Design

Branding

Waves Trade is an import/export trading company specializing in agricultural commodities, operating between Egypt, East Africa, and Southeast Asia. A family business transitioning to institutional-grade operations.

Challenge & Solution

The Challenge

As a family business going institutional, Waves Trade had no formal brand identity — just a name. They needed a professional image to secure partnerships with international buyers and banking facilities for trade finance.

Our Solution

Designed a complete brand identity system — logo inspired by ocean waves and grain patterns, earthy professional color palette, bilingual (EN/AR) stationery suite, branded trade documents, and a corporate website that communicates reliability and scale.

The Results

Secured 3 new international partnerships within 2 months of brand launch.

Approved for $2M trade finance facility (bank cited professional presentation).

Employee pride and retention improved significantly.

Now recognized at regional trade exhibitions.

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