Waves Trade is an import/export trading company specializing in agricultural commodities, operating between Egypt, East Africa, and Southeast Asia. A family business transitioning to institutional-grade operations.
As a family business going institutional, Waves Trade had no formal brand identity — just a name. They needed a professional image to secure partnerships with international buyers and banking facilities for trade finance.
Designed a complete brand identity system — logo inspired by ocean waves and grain patterns, earthy professional color palette, bilingual (EN/AR) stationery suite, branded trade documents, and a corporate website that communicates reliability and scale.
Secured 3 new international partnerships within 2 months of brand launch.
Approved for $2M trade finance facility (bank cited professional presentation).
Employee pride and retention improved significantly.
Now recognized at regional trade exhibitions.
Researched the company's 25-year family history and agricultural roots to create a brand story that honors tradition while projecting global ambition.
Created a visual system using wave motifs and earth tones that symbolize maritime trade and agricultural commodities — distinctive in the trading industry.
Positioned the brand for international markets with bilingual assets, culturally appropriate design choices, and trade show materials that resonate globally.
Egypt's non-oil exports grew 18% in 2025. Trading companies with professional branding report 40% faster partnership acquisition at international trade shows.
75% of B2B buyers research suppliers online before first contact. Companies without professional websites lose an estimated 50% of international leads.
Designed a complete brand identity inspired by ocean waves and global trade routes — logo, business cards, letterheads, packaging, and vehicle wraps.
Built a professional bilingual (EN/AR) corporate website with product catalogs, partner portal, and contact forms — optimized for international buyers.
Created a full suite of marketing materials — brochures, product catalogs, trade show displays, and presentation templates in both English and Arabic.
Delivered customizable social media templates, cover designs, and content guidelines for maintaining brand consistency across LinkedIn and industry platforms.
We went from a family business with no brand to securing 3 international partnerships within 2 months of our brand launch. 911 Digital understood that we needed to look institutional, not corporate. The bilingual website was exactly what our international clients needed.
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