Waves Trade — Brand Identity Design Project Details
we believe branding is more than just visuals — it's the foundation of how a business is perceived. For Waves Trade, we developed a complete brand identity that captures the essence of their mission and values. This included logo creation, color palette design, typography selection, and messaging strategy. The result is a cohesive, professional image that strengthens brand recognition and builds trust with their target audience.
About the Client
Waves Trade is an import/export trading company specializing in agricultural commodities, operating between Egypt, East Africa, and Southeast Asia. A family business transitioning to institutional-grade operations.
Technologies Used
The Challenge
As a family business going institutional, Waves Trade had no formal brand identity — just a name. They needed a professional image to secure partnerships with international buyers and banking facilities for trade finance.
Our Solution
Designed a complete brand identity system — logo inspired by ocean waves and grain patterns, earthy professional color palette, bilingual (EN/AR) stationery suite, branded trade documents, and a corporate website that communicates reliability and scale.
The Results
Secured 3 new international partnerships within 2 months of brand launch.
Approved for $2M trade finance facility (bank cited professional presentation).
Employee pride and retention improved significantly.
Now recognized at regional trade exhibitions.
Strategic Branding Evolution
Heritage Meets Modern
Researched the company's 25-year family history and agricultural roots to create a brand story that honors tradition while projecting global ambition.
Visual Language Development
Created a visual system using wave motifs and earth tones that symbolize maritime trade and agricultural commodities — distinctive in the trading industry.
International Market Positioning
Positioned the brand for international markets with bilingual assets, culturally appropriate design choices, and trade show materials that resonate globally.
Meticulous Market Analysis
Egyptian Trade Sector
Egypt's non-oil exports grew 18% in 2025. Trading companies with professional branding report 40% faster partnership acquisition at international trade shows.
Digital Presence for B2B
75% of B2B buyers research suppliers online before first contact. Companies without professional websites lose an estimated 50% of international leads.
Key Features
Brand Identity System
Designed a complete brand identity inspired by ocean waves and global trade routes — logo, business cards, letterheads, packaging, and vehicle wraps.
Bilingual Corporate Website
Built a professional bilingual (EN/AR) corporate website with product catalogs, partner portal, and contact forms — optimized for international buyers.
Marketing Collateral Suite
Created a full suite of marketing materials — brochures, product catalogs, trade show displays, and presentation templates in both English and Arabic.
Social Media Brand Kit
Delivered customizable social media templates, cover designs, and content guidelines for maintaining brand consistency across LinkedIn and industry platforms.
Client Feedback
Hassan Abdel-Rahman
Managing Director, Waves Trade
We went from a family business with no brand to securing 3 international partnerships within 2 months of our brand launch. 911 Digital understood that we needed to look institutional, not corporate. The bilingual website was exactly what our international clients needed.
Want Similar Results?
Let's discuss how we can transform your business with the right digital strategy.