Yara Beauty Salon — Next.js Website Development Project Details
We developed a high-performance Next.js website for Yara Nails & Beauty Salon, replacing their slow WordPress/Elementor site with a blazing-fast, modern web application. The new yaranbsalon.com delivers a premium browsing experience with smooth animations, integrated Fresha booking, and performance that matches the salon's high standards. Delivered in partnership with Solid Edge Solutions.
About the Client
Yara Nails & Beauty Salon is a premium beauty salon located in the heart of Al Satwa, Dubai. Led by a team of skilled professionals, the salon is dedicated to providing top-notch hair, skincare, and nail treatments at competitive prices. Their stylists and estheticians are not just practitioners but artists, committed to tailoring each experience to reflect the individuality of every client. The salon's chic and inviting ambiance serves as a backdrop for transformation, where clients can unwind and embrace the luxury of personalized attention. Services include manicures, pedicures, hard gel nails, detox treatments, hair styling, skincare facials, and premium beauty packages.
Technologies Used
The Challenge
The old WordPress site was painfully slow — 6+ second load times, heavy Elementor bloat, and unoptimized images. Google PageSpeed scores were below 30, hurting their search rankings in Dubai's competitive beauty market. The Astra theme limited design possibilities, the mobile experience was broken on several devices, and there was no proper integration with their Fresha booking system. They needed a complete technical rebuild that would deliver the speed and polish their premium brand deserves.
Our Solution
We rebuilt the entire website on Next.js, delivering a massive performance upgrade. Key technical achievements include migration from WordPress to Next.js with server-side rendering for instant page loads, optimized image pipeline with WebP conversion, lazy loading, and blur placeholders — critical for a beauty salon's image-heavy content, Framer Motion animations for elegant page transitions, hover effects, and scroll-triggered reveals matching the luxury design, Fresha booking widget integration allowing seamless appointment scheduling directly from any page, SEO optimization with structured data for local business, service schema, and Google Maps integration for Dubai search visibility, responsive implementation pixel-perfect across iPhone, Android, iPad, and desktop, and performance optimization achieving sub-1.5-second load times (down from 6+ seconds on WordPress).
The Results
Page load times dropped from 6+ seconds to under 1.5 seconds — a 4x improvement.
Google PageSpeed score jumped from 28 to 96.
Organic search traffic grew 200% within 2 months, with the salon now ranking on the first page for "beauty salon Al Satwa" and "nails salon Dubai." Online booking through Fresha increased 150% as the integrated booking flow removed friction.
Bounce rate dropped from 65% to 22%.
The site handles image-heavy content beautifully with zero performance compromise.
Meticulous Market Analysis
Website Speed and Beauty Bookings
Beauty salon websites loading under 2 seconds convert 3x more visitors into bookings. 53% of mobile users abandon sites that take over 3 seconds to load — critical in Dubai's 85% mobile browsing market.
Local SEO for Service Businesses
46% of Google searches have local intent. Beauty salons on the first page of local search results receive 92% of booking clicks — making local SEO the highest-ROI marketing investment.
Key Features
4x Performance Improvement
Migrated from WordPress (6+ sec loads, PageSpeed 28) to Next.js (1.5 sec loads, PageSpeed 96) — delivering the instant, premium browsing experience beauty clients expect.
Integrated Fresha Booking
Seamless Fresha booking widget embedded throughout the site — clients can select services, choose a stylist, and book appointments without leaving the page.
Image-Optimized Architecture
Custom image pipeline with WebP conversion, responsive sizing, lazy loading, and blur placeholders — handling the salon's image-heavy content without sacrificing speed.
Local SEO for Dubai
Structured data for local business and beauty services, Google Maps integration, and targeted meta tags — ranking on the first page for key Dubai beauty search terms within 2 months.
Client Feedback
Yara Hassan
Owner, Yara Nails & Beauty Salon
The difference is unbelievable — our old site took forever to load and looked cheap. The new site is instant, beautiful, and bookings through the website jumped 150%. We're now showing up first when people search for beauty salons in our area. Best investment we've made for the business.
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