Yara Beauty Salon — Website Redesign Project Details
We redesigned the complete digital experience for Yara Nails & Beauty Salon — a premium beauty destination in Dubai's Al Satwa. The UI/UX design transforms their online presence from a basic WordPress template into an elegant, conversion-focused experience that mirrors the luxury and personalized attention clients receive at the salon. Delivered in partnership with Solid Edge Solutions.
About the Client
Yara Nails & Beauty Salon is a premium beauty salon located in the heart of Al Satwa, Dubai. Led by a team of skilled professionals, the salon is dedicated to providing top-notch hair, skincare, and nail treatments at competitive prices. Their stylists and estheticians are not just practitioners but artists, committed to tailoring each experience to reflect the individuality of every client. The salon's chic and inviting ambiance serves as a backdrop for transformation, where clients can unwind and embrace the luxury of personalized attention. Services include manicures, pedicures, hard gel nails, detox treatments, hair styling, skincare facials, and premium beauty packages.
Technologies Used
The Challenge
Yara Beauty Salon had a generic WordPress website built on a stock Astra theme with Elementor — it looked like every other small salon online. The site didn't communicate the premium quality of their services or the luxurious salon experience. There was no integrated booking system, service pages lacked visual appeal, and the mobile experience was clunky. In Dubai's competitive beauty market, where clients judge quality by digital presence, the website was actively turning away potential customers.
Our Solution
We designed a complete UI/UX overhaul in Figma that captures the salon's elegant identity. The design features a sophisticated mauve and purple color palette reflecting the salon's premium positioning, immersive service showcase pages with high-quality imagery, treatment descriptions, pricing, and duration — making it easy for clients to choose, integrated booking flow designed to work seamlessly with Fresha (their appointment platform), a stunning before/after gallery showcasing transformation results, mobile-first design optimized for Dubai's mobile-heavy audience (85% mobile browsing), a dedicated team page highlighting the artistry and expertise of each stylist and esthetician, and special offers and packages section with clear pricing and easy booking CTAs.
The Results
The design received enthusiastic approval from the salon ownership on first presentation.
The elegant aesthetic perfectly captures the salon's brand personality.
User testing with existing clients showed 80% preferred the new design over the old WordPress site.
The mobile-first approach ensures the 85% of Dubai beauty seekers browsing on phones get a premium experience.
Meticulous Market Analysis
Beauty Industry Digital Presence
88% of beauty salon clients check a salon's website or social media before booking. Salons with professional, visually rich websites see 3x higher online booking rates compared to basic template sites.
Dubai Beauty Market
Dubai's beauty and personal care market exceeds $1.8B annually with 12% growth. Digital-first salons are capturing the premium segment, where clients expect website quality to match service quality.
Key Features
Luxury Service Showcase
Immersive service pages with high-quality imagery, treatment descriptions, pricing, and duration — organized by category (nails, hair, skincare, packages) for effortless browsing.
Seamless Booking Integration
Booking flow designed to integrate with Fresha — allowing clients to select services, choose a stylist, pick a time slot, and confirm appointments without leaving the website.
Before/After Transformation Gallery
Interactive gallery showcasing real client transformations — nails, hair, and skincare results that build trust and inspire potential clients to book.
Premium Mobile Experience
Mobile-first design with thumb-friendly navigation, quick-access booking button, and optimized imagery — catering to 85% of Dubai beauty seekers who browse on mobile.
Client Feedback
Yara Hassan
Owner, Yara Nails & Beauty Salon
The design is gorgeous — it finally looks like our salon feels. Our old WordPress site was embarrassing compared to the service we actually deliver. The new design makes clients excited to book before they even walk in. The before/after gallery was a brilliant touch.
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